If a scientist communicates in the woods, does anyone hear him?
I recently stumbled across this keynote speech from Arthur Lupia (from University of Michigan) at a colloquium organized by the National Academy of Sciences to discuss the Science of Science Communication. I wish I’d known about this event earlier, (it took place in May 2012), but most of the talks and discussion are available online, so I’ll be combing through it soon. Lupia’s talk is only 25 minutes, but he also provides a “one minute version of the talk” in his introduction if you want to skip straight to that and get the main idea. And it’s a very powerful main idea.